Promotional Compliance Module

Retail promotions for FMCG brands form a significant part of the marketing spend. In many instances providing reliable feedback to measure the ROI for these promotions is difficult to gather. This can be because the implementation of the promotions is often outsourced to activation companies who use paper-based promotional evaluation forms to provide the feedback.

The RETAIL SCORE Promotional Compliance module simplifies this process through providing a common electronic platform for your own and outsourced staff to evaluate each and every promotion.

Promotional Compliance audits:

• In-store/off trade audits
• On trade audits

Evaluation questions can be promotion specific and measured against a pre-defined set of criteria to indicate how well the promotion was implemented, or to develop a promotional compliance scorecard.

Brand owners are also able to see how the promotional plan is being implemented in real-time through the web reporting interface, and initiate any changes to the mechanics on a timely basis.